Brand
New Balance OFFICE SHOES X New Balance 204L 2025
Associated creatives
Tags
Description
A campaign image for the OFFICE SHOES x New Balance 204L project, photographed by Carlos de la Reina. Model Frankie Cavalcanti is captured leaning against a metal railing by a waterfront promenade, with a city skyline visible across the water. The subject wears a light-colored top, dark shorts, white socks, and New Balance sneakers, posed next to a black pole. Natural daylight illuminates the scene, casting long shadows across the concrete ground.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
Sportswear
Color
Jet Black (50%)
Nude / Sand (30%)
Background
Bridge
Context
Advertising Campaign