Margaret Howell
Fall 2024 Ad Campaign
Aug 2024
The Margaret Howell Fall 2024 ad campaign serves as a masterclass in understated elegance, perfectly encapsulating the brand's commitment to high-end tailoring and functional luxury. Captured through the lens of photographer William Waterworth, the series leans into a cinematic, monochromatic aesthetic that prioritizes texture and silhouette. By utilizing a high-contrast black and white palette, the work emphasizes the raw, tactile quality of wool, tweed, and velvet against the backdrop of natural, rural settings in London. This editorial approach, supported by stylist Alice Goddard, highlights the clean, minimalist lines that have become synonymous with the Margaret Howell identity. Models Delfine Bafort and Robert Suthers navigate these expansive parklands and weathered backdrops with a neutral, grounded presence, reinforced by the precise hair and makeup artistry of Franziska Presche and Vassilis Theotokis. The project utilizes natural light to bridge the gap between commercial polish and documentary-style intimacy, occasionally incorporating 35mm film techniques to deepen the emotional resonance of the imagery. Ultimately, the campaign reads as a sophisticated exploration of autumn attire, where the weight of a heavy wool coat or the drape of a pleated skirt becomes a dialogue with the surrounding organic environment, resulting in a timeless visual narrative that feels both modern and deeply rooted in heritage fashion.
Vertical, Editorial
Natural light
Luxury Fashion Houses, Fashion
