Margaret Howell

Aug 2026

The MHL by Margaret Howell Fall/Winter 2026 campaign stands as a definitive exploration of modern, understated elegance. Captured by photographer Jody Rogac, the series leans into a stark, minimalist visual language, utilizing high-contrast black and white photography to strip away artifice and prioritize the tactile nature of the collection. With fashion editing and styling by Danny Reed, the imagery highlights the brand's commitment to structured silhouettes and premium knitwear, from thick-ribbed beanies to tailored corduroy jackets. The cinematic framing and deliberate use of soft light emphasize the subtle depth of each garment, grounding the collection in a grounded, authentic reality. Casting director Simone Schofer achieves a balance of introspective, relaxed poses that channel a contemplative atmosphere, while hair styling by Takuya Uchiyama enhances the raw, honest character of the subjects. By employing techniques like low-key chiaroscuro lighting, the campaign achieves an editorial depth that feels both timeless and inherently contemporary. This project effectively reinforces the MHL brand identity, where the focus remains steadfast on the intersection of function and form. Each composition serves as a testament to the power of clean lines and neutral aesthetics, proving that in the world of luxury fashion, true impact is often found in the quietest, most meticulously considered details.

Editorial, Commercial

Natural light, Soft Light

Luxury Fashion Houses, Fashion