Margaret Howell

Feb 2025

The Margaret Howell S/S 2025 campaign presents a series of editorial fashion portraits that lean into the brand's signature aesthetic of understated precision. Captured by photographer William Waterworth, the campaign employs natural light and high-contrast monochrome tones to highlight the clean lines and tailored textures of the seasonal collection. Creative direction by David Lane frames the subjects within architectural, urban environments, including rooftop terraces and textured concrete exteriors. Styling by Louis Prier Tisdall emphasizes minimalist, functional layers, featuring a mix of blazers, knit vests, and tailored shorts. The project utilizes analogue film techniques to achieve a candid, relaxed mood across the series.

Editorial, Vertical, Monochrome, Clean

Analogue / film, Natural light

Advertising Campaign