Margaret Howell: Margaret Howell S/S 2025 Campaign

Feb 2025

The Margaret Howell Spring/Summer 2025 campaign channels an editorial aesthetic through a series of stark, monochrome portraits. Photographed by William Waterworth, the visuals lean into a clean, minimalist style that emphasizes the texture of the garments against urban, architectural backdrops. Creative direction by David Lane grounds the imagery in a deliberate, contemplative mood. The series features models Anne-Catherine Lacroix, Jeremy Young, and Kai Newman, showcasing tailored blazers, knit vests, and layered shirts. With styling by Louis Prier Tisdall, the shoot utilizes natural light and analogue film techniques to capture a range of relaxed, candid postures on rooftop and industrial terrace settings. Hair styling by Shiori Takahashi and makeup by Mel Arter complete the composition, while casting by Simone Schofer rounds out the creative team.

Editorial, Vertical, Monochrome, Clean

Analogue / film, Natural light

Advertising Campaign