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  • ·Margaret Howell Fall 2024 Campaign Editorial Portrait
BrandMargaret Howell
ProjectFall 2024 Ad Campaign
Monochrome portrait of a model wearing a heavy wool coat and scarf outdoors in a park.

Margaret Howell Fall 2024 Ad Campaign 2024

Associated creatives

Margaret Howell 
Margaret Howell Margaret Howell Creative Director
William Waterworth
William WaterworthPhotographer
Joel Kerr
Joel KerrVideographer
Delfine Bafort and Robert Suthers
Delfine Bafort and Robert SuthersModels
Alice Goddard 
Alice Goddard Stylist
Franziska Presche
Franziska PrescheHair
Vassilis Theotokis
Vassilis TheotokisMakeup
Rachel Chandler
Rachel ChandlerCasting Director
Blackheath
BlackheathLocation

Tags

model in wool coatwool coatcoatmodelknitted scarfscarftailored jacketjackettrousersbelt

Description

This black and white portrait features a model standing outdoors in a park setting for the Margaret Howell Fall 2024 ad campaign, photographed by William Waterworth. The subject wears a tailored wool coat layered over a jacket, trousers, and a knitted scarf. The natural outdoor lighting creates soft, even tones across the textured fabrics and sparse landscape in the background. Styling is handled by Alice Goddard, with hair by Franziska Presche and makeup by Vassilis Theotokis.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Charcoal (60%)
Jet Black (40%)

Background

Park

Context

Advertising Campaign