Margaret Howell Fall 2024 Ad Campaign 2024

Description

This monochrome fashion portrait from the Margaret Howell Fall 2024 ad campaign features a man standing outdoors in a grassy field with a blurred vehicle passing in the background. He wears a structured dark wool jacket, a layered dark turtleneck sweater, and tailored trousers. The lighting is natural and directional, highlighting the textures of the heavy outerwear and knitwear. The composition is a vertical medium shot focusing on the subject with a shallow depth of field. William Waterworth photographed the campaign, with styling by Alice Goddard and hair by Franziska Presche.

Style

Editorial, Vertical, Monochrome, Gritty

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Background

Park

Context

Advertising Campaign