Margaret Howell Fall 2024 Ad Campaign 2024

Description

This black and white portrait for Margaret Howell's Fall 2024 ad campaign features a model walking outdoors down stone steps bordered by overgrown vegetation and a brick wall. The subject wears a structured blazer belted at the waist, a collared shirt, and a dark pleated midi skirt paired with boots. Shot by photographer William Waterworth with styling by Alice Goddard, the composition utilizes natural lighting and a monochromatic palette to create a moody, textured atmosphere.

Style

Editorial, Vertical, Monochrome, Gritty

Techniques

Analogue / film

Industries

Designer Fashion

Color

Background

Woodland

Context

Advertising Campaign