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  • ·Margaret Howell Fall 2024 Ad Campaign Editorial Portrait
BrandMargaret Howell
ProjectFall 2024 Ad Campaign
Model walking across a grassy field wearing a textured knit sweater, dark skirt, socks, and lace-up shoes.

Margaret Howell Fall 2024 Ad Campaign 2024

Associated creatives

Margaret Howell 
Margaret Howell Margaret Howell Creative Director
William Waterworth
William WaterworthPhotographer
Joel Kerr
Joel KerrVideographer
Delfine Bafort and Robert Suthers
Delfine Bafort and Robert SuthersModels
Alice Goddard 
Alice Goddard Stylist
Franziska Presche
Franziska PrescheHair
Vassilis Theotokis
Vassilis TheotokisMakeup
Rachel Chandler
Rachel ChandlerCasting Director
Blackheath
BlackheathLocation

Tags

woman walking on grasswoman walkingwomantextured knit sweaterknit sweatersweaterdark skirtskirtpatterned sockssockslace-up shoesshoes

Description

This black-and-white editorial portrait from the Margaret Howell Fall 2024 ad campaign features a model walking across an open grassy field in London. Photographed by William Waterworth, the model wears a layered textured knit sweater, a dark skirt, patterned socks, and lace-up shoes. The shot is captured outdoors under natural daylight, emphasizing tactile fabric textures and a candid, observational narrative style. Styling by Alice Goddard complements the understated, classic aesthetic of the collection.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Charcoal (50%)
Jet Black (50%)

Background

Park

Context

Advertising Campaign