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Model with blonde hair and freckles wearing a charcoal tweed jacket and striped shirt against a neutral grey wall.
Young man in a patterned knit sweater, white collared shirt, and dark trousers standing against a white studio backdrop.
Young man wearing an open black coat over a white t-shirt against a pale studio backdrop with a cast shadow.
Model wearing a dark knit vest, white collared shirt, and tailored trousers resting one foot on a chair in a black and white studio portrait.
Man in an oversized black blazer and collared shirt posing against a plain backdrop for Margaret Howell.
Model with an afro wearing a layered black midi dress over a white collared shirt on a wooden floor against a white wall.
Model with blonde hair and freckles wearing a charcoal tweed jacket and striped shirt against a neutral grey wall.
Young man in a patterned knit sweater, white collared shirt, and dark trousers standing against a white studio backdrop.
Young man wearing an open black coat over a white t-shirt against a pale studio backdrop with a cast shadow.

Margaret Howell Margaret Howell F/W 2026 Campaign 2026

About

The Margaret Howell F/W 2026 campaign is a masterclass in the quiet authority of luxury fashion. Captured through the lens of photographer Collier Schorr, the project leans into a rigorous editorial minimalism that feels both timeless and bracingly contemporary. Each frame operates within a restrained color palette, favoring soft, even lighting to emphasize the tactility of heavy wool blazers, crisp pinstriped shirting, and intricate knitwear. By utilizing a seamless light grey background, the campaign strips away all narrative distraction, forcing a direct dialogue between the viewer and the subject. The styling, meticulously supported by hair stylist Joey George and makeup artist Yumi Lee, maintains a natural, understated aesthetic that elevates the everyday uniform into something deeply refined. Across the series of portraits, the deliberate use of natural light ensures that the subtle textures of cotton and wool are rendered with clinical precision, while the subjects’ neutral expressions anchor the imagery in a space of calm, reflective confidence. The resulting commercial campaign successfully reinforces the brand's identity as a bastion of understated elegance, where the focus remains steadfastly on the quality of the garment and the individual personality of the wearer. It is a cohesive visual study in effortless, elevated fashion that avoids trends in favor of a lasting, sophisticated visual language.

Brand

Margaret Howell

Credits

Collier Schorr
Photographer
Joey George
Hair Stylist
Yumi Lee
Makeup Artist

Industries

Designer Fashion

Styles

EditorialVerticalMinimalistMonochrome

Techniques

Soft Light
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