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  • ·Margaret Howell Fall 2024 Ad Campaign Editorial
BrandMargaret Howell
ProjectFall 2024 Ad Campaign
Model walking on an outdoor path wearing a dark jacket, pleated skirt, and boots under an overcast sky.

Margaret Howell Fall 2024 Ad Campaign 2024

Associated creatives

Margaret Howell 
Margaret Howell Margaret Howell Creative Director
William Waterworth
William WaterworthPhotographer
Joel Kerr
Joel KerrVideographer
Delfine Bafort and Robert Suthers
Delfine Bafort and Robert SuthersModels
Alice Goddard 
Alice Goddard Stylist
Franziska Presche
Franziska PrescheHair
Vassilis Theotokis
Vassilis TheotokisMakeup
Rachel Chandler
Rachel ChandlerCasting Director
Blackheath
BlackheathLocation

Tags

woman walking on pathwoman walkingwomandark jacketpleated skirttall boots

Description

Captured in black and white by photographer William Waterworth for Margaret Howell's Fall 2024 ad campaign, this editorial image features a model walking along an asphalt path in Blackheath, London. The subject wears a dark buttoned jacket belted at the waist, a pleated skirt, socks, and tall dark boots. The background opens up to a grassy expanse with distant trees and buildings beneath an overcast sky.

Style

Editorial, Vertical, Desaturated

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Jet Black (80%)
Off-White (20%)

Background

Park

Context

Advertising Campaign