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  • ·Margaret Howell Fall 2024 Ad Campaign Editorial
BrandMargaret Howell
ProjectFall 2024 Ad Campaign
Model with blonde hair leaning against a large tree wearing a dark turtleneck and patterned skirt for Margaret Howell.

Margaret Howell Fall 2024 Ad Campaign 2024

Associated creatives

Margaret Howell 
Margaret Howell Margaret Howell Creative Director
William Waterworth
William WaterworthPhotographer
Joel Kerr
Joel KerrVideographer
Delfine Bafort and Robert Suthers
Delfine Bafort and Robert SuthersModels
Alice Goddard 
Alice Goddard Stylist
Franziska Presche
Franziska PrescheHair
Vassilis Theotokis
Vassilis TheotokisMakeup
Rachel Chandler
Rachel ChandlerCasting Director
Blackheath
BlackheathLocation

Tags

woman leaning against treewoman leaningleaning against treemodel in dark turtleneckdark turtleneckturtleneck sweaterpatterned skirtplaid skirt

Description

Captured by photographer William Waterworth for Margaret Howell's Fall 2024 ad campaign, this black-and-white editorial portrait features a model leaning casually against the gnarled trunk of an ancient tree in London. The subject wears a dark roll-neck sweater layered under a zip vest, paired with a patterned plaid skirt secured by a leather belt. The composition employs stark contrast and natural lighting to emphasize textures in the rough bark and tailored garments. Styled by Alice Goddard with hair by Franziska Presche and makeup by Vassilis Theotokis, the image reflects a refined, grounded aesthetic.

Style

Editorial, Vertical, Monochrome, Gritty

Techniques

Analogue / film

Industries

Designer Fashion

Color

Jet Black (60%)
Charcoal (40%)

Background

Woodland

Context

Advertising Campaign