Margaret Howell

MHL by Margaret Howell A/W 25

Brand

Margaret Howell

ProjectMHL by Margaret Howell A/W 25

Date

Sep 2025

Description

The MHL by Margaret Howell Autumn/Winter 2025 campaign leans into a minimalist aesthetic, prioritising tactile fabric details and clean tailoring. Captured by photographer Jody Rogac, the series of editorial portraits uses soft, directional natural light to highlight the collection’s textured knitwear, structured outerwear, and layered silhouettes. The campaign maintains a consistent, understated visual identity through a mix of monochrome and desaturated earth-tone palettes against neutral studio backdrops. Creative direction is realised through the fashion styling of Danny Reed, with hair by Takuya Morimoto and makeup by Rebecca Wordingham. Casting by Simone Schofer rounds out the production, which features models Denetric Malope, Kit Pugh, Noah Bates, and Sophia Boeva in a sequence of refined, timeless portraiture.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Background

White Seamless

Context

Lookbook