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  • ·Margaret Howell Fall 2024 campaign portrait by William Waterworth
BrandMargaret Howell
ProjectFall 2024 Ad Campaign
Monochrome portrait of a man leaning against a large tree trunk in an outdoor park setting, wearing a button-down shirt and trousers.

Margaret Howell Fall 2024 Ad Campaign 2024

Associated creatives

Margaret Howell 
Margaret Howell Margaret Howell Creative Director
William Waterworth
William WaterworthPhotographer
Joel Kerr
Joel KerrVideographer
Delfine Bafort and Robert Suthers
Delfine Bafort and Robert SuthersModels
Alice Goddard 
Alice Goddard Stylist
Franziska Presche
Franziska PrescheHair
Vassilis Theotokis
Vassilis TheotokisMakeup
Rachel Chandler
Rachel ChandlerCasting Director
Blackheath
BlackheathLocation

Tags

man leaning against treeman leaningman by treemale model portraitblack and white portraitdark button down shirthigh waisted trousersbelted trousersholding jacket over shoulder

Description

This black-and-white portrait from Margaret Howell's Fall 2024 ad campaign features a man leaning casually against the textured bark of a large tree in an outdoor park. Photographed by William Waterworth with styling by Alice Goddard, the subject wears a relaxed dark button-down shirt paired with high-waisted belted trousers, holding a jacket casually over his shoulder. The monochrome grading emphasizes natural textures in the bark, grass, and clothing. The composition captures a calm, observational mood rooted in classic British style.

Style

Editorial, Vertical, Monochrome, Gritty

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Background

Woodland

Context

Advertising Campaign