Margaret Howell
Margaret Howell's minimalist ready-to-wear and tactile designer fashion campaigns
Featured Margaret Howell projects
This week's top Margaret Howell projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Margaret Howell · Margaret Howell AW25
Margaret Howell presents the AW25 menswear collection in a series of studio portraits captured by photographer Jody Rogac. The editorial campaign highlights the season's knitwear and tailored silhouettes through a minimalist lens, utilizing clean, soft light to emphasize textile textures and relaxed layering. The imagery features models Denis Okishev and Noah Bates in a variety of monochromatic and natural settings, ranging from stark studio backdrops to textured white brick walls. The composition leans into a clean, understated aesthetic that frames the collection's focus on structured trousers and classic collared shirts.
Project Margaret Howell · MHL by Margaret Howell A/W 25
The MHL by Margaret Howell A/W 25 collection campaign highlights the brand's commitment to understated tailoring and tactile garment construction. Captured by photographer Jody Rogac, the series of portraits employs soft, natural lighting to emphasise the varied textures of knitwear, wool, and heavy cottons against minimalist studio backdrops. The imagery leans into a clean, editorial aesthetic, balancing structured silhouettes with a relaxed, layered approach to autumn-winter dressing. Fashion styling by Danny Reed focuses on monochromatic palettes and earthy tones, incorporating signature accessories like berets and textured scarves. The production features hair styling by Takuya Morimoto and makeup by Rebecca Wordingham, with casting by Simone Schofer and models including Denetric Malope, Kit Pugh, Noah Bates, and Sophia Boeva.
Project Margaret Howell · Margaret Howell S/S 2025 Campaign
The Margaret Howell Spring/Summer 2025 campaign channels an editorial aesthetic through a series of stark, monochrome portraits. Photographed by William Waterworth, the visuals lean into a clean, minimalist style that emphasizes the texture of the garments against urban, architectural backdrops. Creative direction by David Lane grounds the imagery in a deliberate, contemplative mood. The series features models Anne-Catherine Lacroix, Jeremy Young, and Kai Newman, showcasing tailored blazers, knit vests, and layered shirts. With styling by Louis Prier Tisdall, the shoot utilizes natural light and analogue film techniques to capture a range of relaxed, candid postures on rooftop and industrial terrace settings. Hair styling by Shiori Takahashi and makeup by Mel Arter complete the composition, while casting by Simone Schofer rounds out the creative team.
Project Margaret Howell · Margaret Howell SS27
Margaret Howell presents the SS27 collection through a series of portrait-led imagery that captures the label’s focus on minimal tailoring and tactile composition. The project features a sequence of clean, vertical frames that lean into an editorial aesthetic, utilizing soft studio lighting to define the layers and textured fabrics of the garments. Photographer Letty Schmiterlow collaborates with fashion stylist Makram Bitar to center the focus on the construction of the navy and neutral-toned ensembles. The lookbook, cast by Simone Schofer and featuring David Waldorf, maintains a consistent technical approach through clean compositions and natural light.
Project Margaret Howell · Margaret Howell Spring 2027 Lookbook
The Margaret Howell Spring 2027 lookbook presents a focused collection of contemporary tailoring and relaxed silhouettes. Captured in a studio setting, the imagery leans into a minimalist aesthetic, utilizing natural light to highlight the texture and structural integrity of the garments. Photographer Letty Schmiterlow and fashion editor Makram Bitar highlight the collection's clean lines through a series of direct, editorial portraits. The compositions feature models Craig Shimirimana, Joey Harding, and Prinnie Stott, emphasizing understated sophistication and refined construction.
Project Margaret Howell · Margaret Howell F/W 2026 Campaign
The Margaret Howell F/W 2026 campaign is a masterclass in the quiet authority of luxury fashion. Captured through the lens of photographer Collier Schorr, the project leans into a rigorous editorial minimalism that feels both timeless and bracingly contemporary. Each frame operates within a restrained color palette, favoring soft, even lighting to emphasize the tactility of heavy wool blazers, crisp pinstriped shirting, and intricate knitwear. By utilizing a seamless light grey background, the campaign strips away all narrative distraction, forcing a direct dialogue between the viewer and the subject. The styling, meticulously supported by hair stylist Joey George and makeup artist Yumi Lee, maintains a natural, understated aesthetic that elevates the everyday uniform into something deeply refined. Across the series of portraits, the deliberate use of natural light ensures that the subtle textures of cotton and wool are rendered with clinical precision, while the subjects’ neutral expressions anchor the imagery in a space of calm, reflective confidence. The resulting commercial campaign successfully reinforces the brand's identity as a bastion of understated elegance, where the focus remains steadfastly on the quality of the garment and the individual personality of the wearer. It is a cohesive visual study in effortless, elevated fashion that avoids trends in favor of a lasting, sophisticated visual language.
Project Margaret Howell · MHL by Margaret Howell F/W 2026 Cam ...
The MHL by Margaret Howell Fall/Winter 2026 campaign stands as a definitive exploration of modern, understated elegance. Captured by photographer Jody Rogac, the series leans into a stark, minimalist visual language, utilizing high-contrast black and white photography to strip away artifice and prioritize the tactile nature of the collection. With fashion editing and styling by Danny Reed, the imagery highlights the brand's commitment to structured silhouettes and premium knitwear, from thick-ribbed beanies to tailored corduroy jackets. The cinematic framing and deliberate use of soft light emphasize the subtle depth of each garment, grounding the collection in a grounded, authentic reality. Casting director Simone Schofer achieves a balance of introspective, relaxed poses that channel a contemplative atmosphere, while hair styling by Takuya Uchiyama enhances the raw, honest character of the subjects. By employing techniques like low-key chiaroscuro lighting, the campaign achieves an editorial depth that feels both timeless and inherently contemporary. This project effectively reinforces the MHL brand identity, where the focus remains steadfast on the intersection of function and form. Each composition serves as a testament to the power of clean lines and neutral aesthetics, proving that in the world of luxury fashion, true impact is often found in the quietest, most meticulously considered details.
Project Margaret Howell · Margaret Howell F/W 26 Lookbook
The Margaret Howell F/W 26 lookbook is a masterclass in quiet confidence, reinforcing the brand's enduring commitment to functional luxury and clean-lined design. Captured through the lens of photographer Letty Schmiterlow, the collection leans into the label's signature utilitarian elegance, presenting a series of portraits that celebrate the intersection of refined tailoring and everyday ease. Across a sequence of minimalist studio captures, the imagery channels an understated sophistication, utilizing a palette of deep navy, olive, charcoal, and crisp white to define the season. The execution relies on high-key lighting and a balance of studio strobe and natural light to emphasize the rich textures of wool, crisp cotton, and soft leather. Casting director Simone Schofer assembles a diverse ensemble of talent, including Joe Bottomer, Lammy Ajibola, Linn Noach, Tes Linnenkoper, and Tijs van der Gun, whose relaxed, grounded presence brings an approachable, lifestyle-driven feel to the high-end editorial work. The collection focuses on thoughtful layering—from ribbed fingerless gloves and striped scarves to structured trench coats—highlighting the impeccable craftsmanship that has become synonymous with the house. By stripping away extraneous artifice, this lookbook functions as a precise study of form and fabric, offering a composed, timeless vision that honors the architectural nature of contemporary menswear and womenswear.
Project Margaret Howell · MHL by Margaret Howell S/S 26
The MHL by Margaret Howell Spring/Summer 2026 collection reaffirms the house's dedication to understated luxury and functional design through a series of evocative, high-contrast black and white portraits. Captured with a quiet, observational intensity, the imagery avoids the noise of contemporary fashion advertising, opting instead for a grounded, documentary-style approach that centers on the integrity of the garments. Photographer Jody Rogac masterfully utilizes soft light and natural light to emphasize the tactile quality of the collection's knits and tailored separates, while the stark, minimalist studio backdrop ensures that the viewer’s focus remains entirely on the silhouette and texture of each piece. Styled by Danny Reed, the session channels an aesthetic of editorial minimalism, where the subtle layering of shirts, coats, and trousers reads as both classic and deeply contemporary. Featuring a diverse cast including Charlie Tilling-Cole, Kylee Dixon, Paulo Romero, and Sanique Dill, the project leans into a raw, live-action technique that highlights the natural expressions of the models rather than overt artifice. With meticulous hair styling by Takuya Uchiyama and nuanced makeup artistry by Erin Green, the campaign successfully elevates the functional, everyday wardrobe into the realm of timeless, cinematic portraiture, reinforcing the brand's enduring commitment to clean lines and refined, utilitarian craftsmanship.
Project Margaret Howell · Fall 2024 Ad Campaign
The Margaret Howell Fall 2024 ad campaign serves as a masterclass in understated elegance, perfectly encapsulating the brand's commitment to high-end tailoring and functional luxury. Captured through the lens of photographer William Waterworth, the series leans into a cinematic, monochromatic aesthetic that prioritizes texture and silhouette. By utilizing a high-contrast black and white palette, the work emphasizes the raw, tactile quality of wool, tweed, and velvet against the backdrop of natural, rural settings in London. This editorial approach, supported by stylist Alice Goddard, highlights the clean, minimalist lines that have become synonymous with the Margaret Howell identity. Models Delfine Bafort and Robert Suthers navigate these expansive parklands and weathered backdrops with a neutral, grounded presence, reinforced by the precise hair and makeup artistry of Franziska Presche and Vassilis Theotokis. The project utilizes natural light to bridge the gap between commercial polish and documentary-style intimacy, occasionally incorporating 35mm film techniques to deepen the emotional resonance of the imagery. Ultimately, the campaign reads as a sophisticated exploration of autumn attire, where the weight of a heavy wool coat or the drape of a pleated skirt becomes a dialogue with the surrounding organic environment, resulting in a timeless visual narrative that feels both modern and deeply rooted in heritage fashion.
Project Margaret Howell · Fall 2025 Ad Campaign
The Margaret Howell Fall 2025 ad campaign serves as a masterclass in quiet, atmospheric luxury fashion, grounding the house's latest collection in the rugged, tactile landscape of the Kent coastline. Shot with a discerning eye by photographer William Waterworth, the campaign leans into a monochromatic aesthetic, utilizing high-contrast, black and white imagery to explore the intersection of structured tailoring and raw, natural elements. Across the series, the work evokes a cinematic quality, where the interplay of chiaroscuro lighting and minimalist composition elevates the quiet, contemplative nature of the styling. Models Gideon Adeniyi and Tanya Churbanova are captured with a sense of deliberate ease, their layered silhouettes—featuring crisp white shirts, textured knitwear, and structured blazers—perfectly echoing the weathered wooden piers and pebble-strewn shores that form the backdrop of the narrative. By embracing analogue techniques and working with natural light, the campaign achieves a timeless, editorial minimalism that eschews artifice in favor of authentic texture. This project is a cohesive study in movement and stillness, where the clean lines of the clothing are heightened by the organic, coastal environment. Under the creative direction of Margaret Howell, the series translates the brand's enduring ethos into a visual language that feels both grounded and deeply sophisticated, emphasizing the tactile beauty of heavy wools and classic patterns against the vast, atmospheric skies of the British coast.
Project Margaret Howell · Margaret Howell S/S 26 Lookbook
The Margaret Howell Spring/Summer 26 lookbook presents a collection of menswear defined by relaxed tailoring and minimalist silhouettes. Photographed by Ola Rindal, the imagery utilizes clean natural lighting to emphasize the texture and construction of the garments, ranging from crisp short-sleeve button-downs to structured grey suits. The series features fashion styling by Louis Prier Tisdall, which leans into an understated aesthetic. Casting by Simone Schofer rounds out the production, with Nizar Marzouki appearing as the primary model. The editorial work relies on a neutral studio palette and clean compositions to showcase the collection.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
