Ludovic de Saint Sernin
Swimwear Ad Campaign
Jul 2025
The Ludovic de Saint Sernin Swimwear Ad Campaign captures the essence of coastal luxury through a raw, high-contrast aesthetic that feels both intimate and expansive. Set against the sun-drenched backdrop of Fire Island Pines, the campaign leans into a cinematic visual language, utilizing natural light to accentuate the muscular physique of the models and the intricate technical details of the lace-up swimwear. Photographed by Stuart Winecoff, the collection of portraits and lifestyle shots employs low-key chiaroscuro lighting and occasional analogue film textures to create a sense of timelessness. The imagery balances the tension between stillness and motion, juxtaposing the rugged texture of weathered wooden boardwalks and tiled architecture against the fluid, dynamic energy of splashing water and athletic movement. By incorporating minimalist graphic overlays and a tight, editorial focus, the campaign elevates functional beachwear into a broader statement on form and identity. Whether through close-up shots that highlight silver eyelets and fabric construction or broader scenes of interaction, the project channels a sophisticated, minimalist style that feels distinctly modern. This series succeeds in creating a cohesive, immersive narrative that feels both documentary-like and highly curated, grounding the Ludovic de Saint Sernin brand within the evocative, salt-sprayed atmosphere of its Fire Island location.
Editorial, Lifestyle, Commercial, Commercial, Commercial
Natural light
Swimwear, Fashion
