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ProjectSwimwear Ad Campaign
Close-up black and white portrait of a man under running water for Ludovic de Saint Sernin

Swimwear Ad Campaign 2025

Associated creatives

Stuart Winecoff
Stuart WinecoffPhotographer
Fire Island
Fire IslandLocation

Tags

man under watermanwater cascadingwet man faceman face close up

Description

This black and white portrait features a man positioned directly beneath streams of running water, capturing an intimate and visceral mood. Water cascades over his face and hair, creating sparkling droplets and wet textures that define the composition. The close-up framing emphasizes his intense expression and the stark contrast of the monochromatic grading. Shot by photographer Stuart Winecoff for the Ludovic de Saint Sernin swimwear ad campaign, the image evokes a raw, tactile aesthetic. Visible graphic text reading LDSS and FIRE ISLAND PINES is overlaid on the frame.

Style

Editorial, Vertical, Monochrome, Gritty, Grainy

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Context

Advertising Campaign