Monochrome fashion campaign image featuring two male models posing with metal framing structures.

Black and white editorial fashion portrait of a seated woman in a pinstripe jacket next to a standing person in trousers.

Model in a fluffy white textured coat and studded belt seated on a table in an interior space

Shirtless man wearing plaid trousers holding onto a metal framing structure in an industrial room

Model wearing dark undergarments and knee-high boots standing in an industrial room with a metal table

Shirtless man performing a pull-up on a metal frame hanging from heavy chains in a monochrome fashion campaign image.

Model Amelia Gray posing on a table wearing black lingerie and thigh-high boots for Ludovic de Saint Sernin.

Model lying on a metallic table wearing dark high boots and undergarments for Ludovic de Saint Sernin

Model arching backward over a dark table in black garments, captured in a stark industrial interior space.

Model lying on a metal table wearing a black jacket and latex stockings for Ludovic de Saint Sernin

Monochrome fashion campaign image featuring a model wearing a dark laced bralette and patterned skirt against an interior backdrop.

Black and white portrait of two models facing each other with visible motion blur by Stuart Winecoff for Ludovic de Saint Sernin.

Model lying on a metallic surface wearing dark thigh-high boots and a jacket in a black and white fashion campaign photograph

Model in dark undergarments and thigh-high boots with slicked hair standing in an interior office setting.

Ludovic de Saint Sernin Fall 2025 Ad Campaign 2025

About

For its Fall 2025 campaign, Ludovic de Saint Sernin delivers a masterclass in austere, high-fashion storytelling that strips away the noise to focus on the interplay between form, material, and raw architecture. Captured through the lens of photographer Stuart Winecoff, the imagery leans into a stark, monochromatic palette, utilizing low-key chiaroscuro lighting to elevate the collection’s intricate textures—from glossy latex and delicate lace to structured leather and heavy wool. The campaign occupies a minimalist, industrial office-like environment, where the deliberate use of metal frames and raw concrete surfaces provides a brutalist foil to the fluid, sensuous silhouettes worn by models Amelia Gray, Alejo Humanes, and Lewis Gillooley. Under the creative direction of Lolita Jacobs and Jean-Baptiste Talbourdet, working alongside the house’s founder, the campaign channels a sense of restrained intensity. Styling by Carlos Nazario emphasizes this equilibrium, pairing tailored plaid and sharp coats with provocative details like thigh-high boots and metallic eyelets. The result is a series of portraits that feel simultaneously cinematic and deeply intimate, where sleek, wet-look hair by Jawara and sharp, graphic makeup by Karin Westerlund underscore a vision that is as precise as it is evocative. By stripping the setting to its barest essentials, the project highlights the tactile brilliance of the brand, cementing a modern, edgy aesthetic.