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Brand
Ludovic de Saint Sernin
ProjectSwimwear Ad Campaign
Monochrome portrait of a black man wearing white lace-up swim briefs against a wooden paneled wall

Ludovic de Saint Sernin Swimwear Ad Campaign 2025

Associated creatives

Stuart Winecoff
Stuart WinecoffPhotographer
Fire Island
Fire IslandLocation

Tags

black man wearing swim briefsblack manman wearing swim briefswhite lace up swim briefswhite swim briefslace up swim briefsswim briefs

Description

Monochrome portrait of a shirtless black man with his head tilted back, wearing white lace-up swim briefs against vertical wooden paneling. The campaign image features dramatic contrast lighting and soft shadows emphasizing athletic form. Text elements include a prominent brand logo on the left and Fire Island Pines on the right. Stuart Winecoff photographed the scene as part of the Ludovic de Saint Sernin swimwear ad campaign.

Style

Vertical, Commercial, Monochrome

Techniques

Analogue / film

Industries

Swimwear

Color

Pure White (20%)

Background

Wood Texture

Context

Advertising Campaign