Ludovic de Saint Sernin Swimwear Ad Campaign 2025

Description

This black and white image features two men wrestling outdoors during a swimwear advertising campaign for Ludovic de Saint Sernin, shot by photographer Stuart Winecoff at Fire Island. Water splashes dynamically across their skin as they engage in a physical struggle under harsh, high-contrast sunlight. One man wears white lace-up swim briefs while grappling with his opponent. The composition utilizes a low angle against a clear sky background. The brand logo LDSS and the location text Fire Island Pines are visibly overlaid on the frame.

Style

Editorial, Vertical, Action, Monochrome

Techniques

Analogue / film, High-speed / freeze, Natural light

Industries

Swimwear

Color

Background

Clear Sky

Context

Advertising Campaign