Ludovic de Saint Sernin

Sep 2025

The Ludovic de Saint Sernin Fall/Winter 2025 campaign is an editorial fashion series defined by a monochrome aesthetic and high-contrast, chiaroscuro lighting. Shot by photographer Stuart Winecoff, the project centers on the tactile nature of the collection, highlighting structured garments, plush shearling, and intricate metalwork against minimalist, industrial interiors. Art direction by Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs establishes a sharp, deliberate visual language, supported by Carlos Nazario’s styling. The series features models Amelia Gray, Alejo Humanes, and Lewis Gillooley, with set design by Emilia Margulies that incorporates metallic framing and industrial textures to ground the portraits in a clean, cinematic environment.

Editorial, Vertical, Monochrome

Advertising Campaign