Ludovic de Saint Sernin Swimwear Ad Campaign 2025

Description

This black and white swimwear advertising campaign image for Ludovic de Saint Sernin was photographed by Stuart Winecoff at Fire Island Pines. The close-up framing focuses tightly on a person's midsection wearing wet, laced-up black swim briefs with water visibly dripping down the fabric. High-contrast monochrome tones and dramatic lighting accentuate the texture of the water droplets and the slick material of the garment. The frame includes overlay text on the left and right sides, grounding the composition as a deliberate editorial fashion piece.

Style

Editorial, Vertical, Sensual, Monochrome

Techniques

Analogue / film

Industries

Swimwear

Color

Context

Advertising Campaign