Ludovic de Saint Sernin Swimwear Ad Campaign 2025

Description

This black and white photograph captures a person swimming through churning water, creating dynamic splashes and ripples across the frame. The subject is wearing dark swimwear briefs, shown from an overhead perspective that emphasizes the fluid movement of the water. On the left side of the frame, a white logo is visible, while text on the right reads FIRE ISLAND PINES. The high-contrast monochromatic grading enhances the tactile quality of the splashing water and highlights the muscular contours of the swimmer. Captured by photographer Stuart Winecoff for the Ludovic de Saint Sernin swimwear ad campaign in Fire Island.

Style

Horizontal, Commercial, Monochrome, Gritty

Techniques

Analogue / film, High-speed / freeze

Industries

Swimwear

Color

Background

Outdoor Pool

Context

Advertising Campaign