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ProjectSwimwear Ad Campaign
Black and white portrait of a man looking into a mirror in a tiled room

Swimwear Ad Campaign 2025

Associated creatives

Stuart Winecoff
Stuart WinecoffPhotographer
Fire Island
Fire IslandLocation

Tags

black manman looking in mirrorman in swimwearswimwear ad campaign

Description

This black and white image features a swimwear advertising campaign for Ludovic de Saint Sernin, photographed by Stuart Winecoff. The composition employs a mirror to capture both the rear silhouette and the frontal reflection of a Black man standing in a tiled room. High-contrast lighting accentuates the sharp lines and contours of the figure, creating a dramatic and sculptural visual register. Visible graphic text on the image includes the brand monogram on the left and the location text FIRE ISLAND PINES on the right.

Style

Horizontal, Commercial, Monochrome, Matte

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Lingerie & Underwear

Context

Advertising Campaign