Ludovic de Saint Sernin
Ludovic de Saint Sernin's sensual luxury fashion and swimwear campaigns
Featured Ludovic de Saint Sernin projects
This week's top Ludovic de Saint Sernin projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Ludovic de Saint Sernin · Spring 2026 'Swimwear' Ad Campaign
For the Spring 2026 swimwear campaign, Ludovic de Saint Sernin transports the viewer to the sun-drenched shores of Rio de Janeiro, creating a visual narrative that is as much about the environment as it is about the apparel. Photographed by Jorge Perez Ortiz, the campaign leans into editorial minimalism, utilizing the city's natural topography to frame the collection against high-contrast, cinematic lighting. Whether captured during the soft glow of golden hour or in moody, low-key pool settings, the images emphasize the raw tactility of the skin and the intricate lace-up details that define the brand’s signature aesthetic. The interplay of architectural brutalism and lush tropical foliage provides a sophisticated backdrop for a diverse cast, featuring Barbara Valente, Juan Felipe, Juan Pablo, Lucas Ribeiro, and Thomas Reinold Schmidt. Stylist Pau Avia leans into the collection's sensuality, pairing minimalist cuts with sharp, clean typography overlays that ground the work in a contemporary fashion context. By alternating between sun-drenched natural light and high-contrast, chiaroscuro-inspired black and white portraits, the project achieves a polished, evocative quality. The resulting imagery reads as a love letter to coastal life, blending high-fashion sensibilities with a relaxed, lifestyle-driven atmosphere that captures the kinetic energy and rhythmic beauty of the Brazilian landscape.
Project Ludovic de Saint Sernin · Ludovic de Saint Sernin Swim 2026 Ca ...
The Ludovic de Saint Sernin Swim 2026 campaign captures the raw, sun-drenched spirit of Rio de Janeiro, channeling an aesthetic that feels both intimate and grand. Through the lens of photographer Jorge Perez Ortiz, the project leans into editorial minimalism, utilizing the city's architectural lines and lush tropical landscapes as a backdrop for the collection's signature lace-up designs. By prioritizing natural light, the campaign achieves a cinematic quality that elevates simple swimwear into a high-fashion narrative, expertly styled by Pau Avia. The imagery flows between sharp, high-contrast silhouettes against modern concrete villas and the soft, golden-hour glow of coastal beach scenes. Featuring models such as Barbara Valente, the photography relies on a sophisticated interplay of shadow and light to emphasize skin textures and the intricate metallic grommets found throughout the swimwear. With casting direction by Bill Macintyre, the project creates a relaxed, lifestyle-oriented atmosphere that feels authentic to the brand's identity. From top-down poolside perspectives to dramatic, backlit portraits, the campaign maintains a consistent, luxurious tension, masterfully blending the raw, tactile elements of the garments with the sweeping, hazy horizon of the Brazilian coast to define the upcoming season's aesthetic.
Project Ludovic de Saint Sernin · Ludovic de Saint Sernin F/W 26 Lookbook
The Ludovic de Saint Sernin F/W 26 Lookbook marks a definitive turn toward architectural precision and material-forward design within the luxury fashion house's recent output. Captured by photographers Nicola and Manuel, this series leans into a stark editorial minimalism that strips away the unnecessary, allowing the tactile quality of the collection to take center stage. Against a series of neutral studio backdrops, the garments—ranging from sleek, body-conscious leather pieces to intricate, beaded structural tops—are treated as sculptural forms. The use of soft natural light emphasizes the contrast between smooth leather finishes and the raw, dense texture of faux fur, while the recurring, bold typographic overlay grounds each image with a high-fashion, commercial sensibility. With casting direction by Alfredo Bisciotti, the visuals feature models Amedeo Mancini and Anasofia Negrutsa, whose composed, direct-to-camera presence amplifies the collection’s inherent tension. The collaborative efforts of hair stylist Sebastien Richard and makeup artist Karin Westerlund ensure a clean, groomed aesthetic that complements the sharp silhouettes. By prioritizing balanced, head-on compositions, the project creates a cohesive visual narrative that effectively bridges the gap between traditional runway portraiture and contemporary lifestyle photography. This lookbook exemplifies a refined, modern approach to the luxury fashion industry, where the interplay of fabric, light, and form creates an enduring and sophisticated dialogue with the viewer.
Project Ludovic de Saint Sernin · Fall/Winter 2024 Ad Campaign
For the Fall/Winter 2024 campaign, Ludovic de Saint Sernin delivers a masterclass in editorial minimalism, reinforcing the brand's position at the vanguard of luxury fashion. Captured through the lens of photographer Ethan James Green, the project strips away external artifice, utilizing a clean, neutral studio backdrop to place the collection’s intricate textures at the forefront of the narrative. The campaign leans into a high-contrast aesthetic, skillfully balancing technical studio strobe lighting with the raw, deliberate styling of wet-look hair by Guido Palau and precise makeup by Karin Westerlund. The result is a series of arresting fashion portraits that highlight both structural silhouettes and delicate details, such as chainmail fabrics, eyelet hardware, and glossy leathers, worn by a diverse cast including Angelina Kendall, Nonso Ojukwu, Sascha Rajasalu, and Kirill Romanenko. Art direction by Lolita Jacobs and Jean-Baptiste Talbourdet-Napoleone ensures a cohesive visual language, where bold, elegant white typography serves as an anchoring element across each frame. By masterfully executing this series of commercial imagery, the creative team emphasizes the tactile nature of the garments, ensuring the campaign feels both timely and timeless. This project effectively channels a refined, moody energy that defines the current spirit of luxury fashion, while maintaining an uncompromising focus on the label’s signature design identity.
Project Ludovic de Saint Sernin · Spring 2025 Ad Campaign
Ludovic de Saint Sernin delivers a masterclass in intimacy and ease with the Spring 2025 Ad Campaign, a collection of imagery that bridges the gap between high-fashion editorial polish and grounded, lifestyle-driven vulnerability. Under the discerning creative direction of Lolita Jacobs and Jean-Baptiste Talbourdet-Napoleone, the campaign leans into a visual narrative that feels both cinematic and remarkably candid. Photographer Maxime La utilizes a refined mix of natural light and sharp, direct flash to elevate the textures of the collection—from the shimmering sequins catching the golden glow of a window-lit room to the tactile, glossy finish of leather dresses captured against the stark backdrop of a dark urban street. With Paige Reifler starring as the campaign's central presence, the photography captures a series of deliberate, movement-heavy portraits that feel deeply personal. Chiao Chenet's contribution to the styling of hair, particularly the slicked-back, wet-look aesthetics, adds a sharp edge to the softness of the interior settings. By balancing the ornate details of velvet and lace-up corsetry with clean, minimal environments, the campaign maintains a cohesive, sophisticated rhythm. The result is a series of portraits that feel less like traditional advertising and more like an authentic, high-fashion study of character, seamlessly blending editorial minimalism with the raw, textural allure of contemporary luxury fashion.
Project Ludovic de Saint Sernin · Fall 2025 Ad Campaign
For its Fall 2025 campaign, Ludovic de Saint Sernin delivers a masterclass in austere, high-fashion storytelling that strips away the noise to focus on the interplay between form, material, and raw architecture. Captured through the lens of photographer Stuart Winecoff, the imagery leans into a stark, monochromatic palette, utilizing low-key chiaroscuro lighting to elevate the collection’s intricate textures—from glossy latex and delicate lace to structured leather and heavy wool. The campaign occupies a minimalist, industrial office-like environment, where the deliberate use of metal frames and raw concrete surfaces provides a brutalist foil to the fluid, sensuous silhouettes worn by models Amelia Gray, Alejo Humanes, and Lewis Gillooley. Under the creative direction of Lolita Jacobs and Jean-Baptiste Talbourdet, working alongside the house’s founder, the campaign channels a sense of restrained intensity. Styling by Carlos Nazario emphasizes this equilibrium, pairing tailored plaid and sharp coats with provocative details like thigh-high boots and metallic eyelets. The result is a series of portraits that feel simultaneously cinematic and deeply intimate, where sleek, wet-look hair by Jawara and sharp, graphic makeup by Karin Westerlund underscore a vision that is as precise as it is evocative. By stripping the setting to its barest essentials, the project highlights the tactile brilliance of the brand, cementing a modern, edgy aesthetic.
Project Ludovic de Saint Sernin · Ludovic de Saint Sernin S/S 25: Michael by Quentin Saunier
Ludovic de Saint Sernin presents the Spring/Summer 2025 collection in a portrait series captured by photographer Quentin Saunier. The campaign, which channels a minimalist aesthetic through a blend of commercial and editorial imagery, highlights the collection’s intricate construction—specifically its recurring lace-up detailing, sheer fabrics, and tailored leather elements. The series features models Michael Wahl and Chaima Ameziane positioned within clean, neutral studio environments and warm, wood-paneled settings. The execution utilizes natural light to emphasize texture and form, maintaining a consistent, polished visual language across the set. Casting for the project was led by Aymeric, with hair styling by Pierre Saint Sever and makeup by Hugo Villard.
Project Ludovic de Saint Sernin · Ludovic de Saint Sernin S/S 25: Paige by Maxime La
The Spring/Summer 2025 campaign for Ludovic de Saint Sernin channels an intimate, domestic aesthetic, framing model Paige Reifler against rich, tactile interior environments. Photographed by Maxime La, the imagery leans into a warm color palette of wood-paneled walls, velvet upholstery, and ornate patterned carpets to ground the collection's refined silhouettes. With creative direction by Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs, the campaign balances polished editorial portraiture with candid, high-contrast moments. The styling—complemented by hair by Chiao Chenet—explores a blend of textures, ranging from delicate lace-up detailing and shimmering sequins to structured leather and suede. Through a mix of natural light and direct flash, the series captures both the intricate construction of the garments and the label’s signature focus on materiality.
Project Ludovic de Saint Sernin · Ludovic de Saint Sernin F/W 2025 Campaign
The Ludovic de Saint Sernin F/W 2025 campaign presents a series of monochromatic fashion editorials captured by photographer Stuart Winecoff. Set against minimalist, industrial interiors, the imagery highlights the collection’s focus on tactile garment textures, structured tailoring, and complex layering. Art direction by Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs drives the visual narrative, which features models Amelia Gray, Alejo Humanes, and Lewis Gillooley. The aesthetic utilizes high-contrast chiaroscuro lighting and soft studio tones to accentuate pieces like eyelet-detailed corsetry, shearling coats, and high-slit dresses. Styling by Carlos Nazario integrates sharp, contemporary silhouettes within an uncluttered, raw setting designed by Emilia Margulies.
Project Ludovic de Saint Sernin · Paige Reifler by Maxime La - Ludovic de Saint Sernin SS25
The Ludovic de Saint Sernin SS25 campaign captures an intimate, editorial look at the latest collection, featuring model Paige Reifler. The imagery, photographed by Maxime La with creative direction by Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs, highlights the house's latest designs against a variety of rich, textured interiors. Executed with a focus on editorial portraiture, the series moves between candid moments in vehicle interiors and quiet, sunlit indoor settings. Hair styling by Chiao Chenet complements the collection’s focus on form-fitting textiles, sheer layers, and leather accents. The aesthetic relies on natural light and analogue film techniques to create a warm, tactile mood across the campaign.
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