Model in black mesh halter dress with wet hair against a light grey background

Model in a black bralette and patterned skirt holding a black handbag against a neutral studio backdrop

Model wearing a glossy crimson trench coat with a buckled belt against a plain light background

Model wearing a dark sleeveless dress poses against a seamless backdrop in a monochrome fashion campaign.

Model seen from behind wearing a black leather coat and boots against a seamless white studio background

A young Black man wearing a pink patterned top and dark trousers stands against a plain neutral background.

Model with dark hair wearing a sheer patterned top and bracelets against a plain background

Model with wet hair wearing a red lace-up leather outfit against a neutral backdrop

Model wearing a black leather jacket and matching pants with hands in pockets against a plain neutral background.

Ludovic de Saint Sernin Fall/Winter 2024 Ad Campaign 2024

About

For the Fall/Winter 2024 campaign, Ludovic de Saint Sernin delivers a masterclass in editorial minimalism, reinforcing the brand's position at the vanguard of luxury fashion. Captured through the lens of photographer Ethan James Green, the project strips away external artifice, utilizing a clean, neutral studio backdrop to place the collection’s intricate textures at the forefront of the narrative. The campaign leans into a high-contrast aesthetic, skillfully balancing technical studio strobe lighting with the raw, deliberate styling of wet-look hair by Guido Palau and precise makeup by Karin Westerlund. The result is a series of arresting fashion portraits that highlight both structural silhouettes and delicate details, such as chainmail fabrics, eyelet hardware, and glossy leathers, worn by a diverse cast including Angelina Kendall, Nonso Ojukwu, Sascha Rajasalu, and Kirill Romanenko. Art direction by Lolita Jacobs and Jean-Baptiste Talbourdet-Napoleone ensures a cohesive visual language, where bold, elegant white typography serves as an anchoring element across each frame. By masterfully executing this series of commercial imagery, the creative team emphasizes the tactile nature of the garments, ensuring the campaign feels both timely and timeless. This project effectively channels a refined, moody energy that defines the current spirit of luxury fashion, while maintaining an uncompromising focus on the label’s signature design identity.