ProjectFall/Winter 2024 Ad Campaign
Ludovic de Saint Sernin Fall/Winter 2024 Ad Campaign 2024
Associated creatives
Ludovic de Saint SerninLudovic de Saint Sernin Creative Director
Lolita Jacobs and Jean-Baptiste Talbourdet-NapoleoneArt Direction
Ethan James GreenPhotographer
Angelina KendallModels
Nonso OjukwuModels
Sascha RajasaluModels
Kirill Romanenko and Ludovic de Saint SerninModels
Guido PalauHair
Karin WesterlundMakeup
Piergiorgio Del Moro and Samuel EllisCasting Director
Tags
Description
This black-and-white portrait from the Ludovic de Saint Sernin Fall/Winter 2024 ad campaign features a model with medium-length dark hair posing against a seamless studio background. The subject wears a sheer sleeveless top with a prominent round front motif and dark trousers, accented by dark cuffs on both wrists. Large, elegant white typography reading "LUDOVIC DE SAINT SERNIN" is overlaid centrally across the chest. The lighting is clean and directional, highlighting the subject's pose with hands raised near the head and shoulders.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Jet Black (30%)
Pure White (70%)
Background
White Seamless
Context
Advertising Campaign