ProjectFall/Winter 2024 Ad Campaign
Ludovic de Saint Sernin Fall/Winter 2024 Ad Campaign 2024
Associated creatives
Ludovic de Saint SerninLudovic de Saint Sernin Creative Director
Lolita Jacobs and Jean-Baptiste Talbourdet-NapoleoneArt Direction
Ethan James GreenPhotographer
Angelina KendallModels
Nonso OjukwuModels
Sascha RajasaluModels
Kirill Romanenko and Ludovic de Saint SerninModels
Guido PalauHair
Karin WesterlundMakeup
Piergiorgio Del Moro and Samuel EllisCasting Director
Tags
Description
This monochrome campaign image for Ludovic de Saint Sernin's Fall/Winter 2024 collection features a model wearing a structured black halter mini dress detailed with metallic eyelets and crisscross straps. Photographed by Ethan James Green with art direction by Lolita Jacobs and Jean-Baptiste Talbourdet-Napoleone, the shot is set against a seamless light background. Large white typography spelling the brand name is overlaid centrally across the composition. The lighting is clean and directional, accentuating the metallic textures of the garment and the sharp contours of the model.
Style
Editorial, Vertical, Monochrome
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Jet Black (70%)
Background
White Seamless
Context
Advertising Campaign