Ludovic de Saint Sernin Fall/Winter 2024 Ad Campaign 2024

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This vertical portrait from the Fall/Winter 2024 ad campaign for Ludovic de Saint Sernin features a model posing against a neutral seamless backdrop. Photographed by Ethan James Green with art direction by Lolita Jacobs and Jean-Baptiste Talbourdet-Napoleone, the subject wears a dark, lustrous sleeveless dress with a fitted silhouette. The monochrome grading emphasizes clean lighting and sharp contrast, highlighting the textures of the fabric and the wet-look styling of the hair. Bold white typography featuring the brand name is overlaid across the center of the frame.