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Brand
Ludovic de Saint Sernin
ProjectFall/Winter 2024 Ad Campaign
Model wearing a black leather jacket and matching pants with hands in pockets against a plain neutral background.

Ludovic de Saint Sernin Fall/Winter 2024 Ad Campaign 2024

Associated creatives

Ludovic de Saint Sernin
Ludovic de Saint SerninLudovic de Saint Sernin Creative Director
Lolita Jacobs and Jean-Baptiste Talbourdet-Napoleone
Lolita Jacobs and Jean-Baptiste Talbourdet-NapoleoneArt Direction
Ethan James Green
Ethan James GreenPhotographer
Angelina Kendall
Angelina KendallModels
Nonso Ojukwu
Nonso OjukwuModels
Sascha Rajasalu
Sascha RajasaluModels
Kirill Romanenko and Ludovic de Saint Sernin
Kirill Romanenko and Ludovic de Saint SerninModels
Guido Palau
Guido PalauHair
Karin Westerlund
Karin WesterlundMakeup
Piergiorgio Del Moro and Samuel Ellis
Piergiorgio Del Moro and Samuel EllisCasting Director

Tags

man in black leather jacketblack leather jacketleather jacketblack leather trousersleather trousersman wearing leather

Description

This image from the Fall/Winter 2024 ad campaign for Ludovic de Saint Sernin features a model wearing an oversized black leather jacket and matching leather trousers, with hands casually placed in pockets. The model has reddish-brown hair and a serious expression, posed against a clean, neutral studio background. Prominent white serif typography bearing the brand name is overlaid across the center of the frame. The lighting is soft and even, highlighting the rich texture of the leather garments.

Style

Editorial, Vertical, Desaturated, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (80%)

Background

White Seamless

Context

Advertising Campaign