Ludovic de Saint Sernin Fall/Winter 2024 Ad Campaign 2024

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This fashion campaign portrait for the Ludovic de Saint Sernin Fall/Winter 2024 collection features a model posed against a clean, neutral studio backdrop. The model wears a black bralette paired with a patterned midi skirt featuring botanical illustrations, while holding a sleek black patent handbag across the body. Wet-look hair frames the face with stray strands catching the light. Large white serif typography reading the brand name is overlaid centrally across the composition. The lighting is soft and directional, accentuating the polished textures of the apparel and accessories.