ProjectFall/Winter 2024 Ad Campaign
Ludovic de Saint Sernin Fall/Winter 2024 Ad Campaign 2024
Associated creatives
Ludovic de Saint SerninLudovic de Saint Sernin Creative Director
Lolita Jacobs and Jean-Baptiste Talbourdet-NapoleoneArt Direction
Ethan James GreenPhotographer
Angelina KendallModels
Nonso OjukwuModels
Sascha RajasaluModels
Kirill Romanenko and Ludovic de Saint SerninModels
Guido PalauHair
Karin WesterlundMakeup
Piergiorgio Del Moro and Samuel EllisCasting Director
Tags
Description
This fashion campaign portrait for the Ludovic de Saint Sernin Fall/Winter 2024 collection features a model posed against a clean, neutral studio backdrop. The model wears a black bralette paired with a patterned midi skirt featuring botanical illustrations, while holding a sleek black patent handbag across the body. Wet-look hair frames the face with stray strands catching the light. Large white serif typography reading the brand name is overlaid centrally across the composition. The lighting is soft and directional, accentuating the polished textures of the apparel and accessories.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Beige (50%)
Background
White Seamless
Context
Advertising Campaign