ProjectFall/Winter 2024 Ad Campaign
Fall/Winter 2024 Ad Campaign 2024
Associated creatives
Ludovic de Saint SerninLudovic de Saint Sernin Creative Director
Lolita Jacobs and Jean-Baptiste Talbourdet-NapoleoneArt Direction
Ethan James GreenPhotographer
Angelina KendallModels
Nonso OjukwuModels
Sascha RajasaluModels
Kirill Romanenko and Ludovic de Saint SerninModels
Guido PalauHair
Karin WesterlundMakeup
Piergiorgio Del Moro and Samuel EllisCasting Director
Tags
Description
This portrait from the Ludovic de Saint Sernin Fall/Winter 2024 ad campaign features a model wearing a glossy crimson belted trench coat against a minimal light background. The composition is captured vertically with clean studio lighting highlighting the rich texture and deep red tones of the outerwear. White uppercase typography overlaid across the center reads Ludovic de Saint Sernin. The image was photographed by Ethan James Green with art direction by Lolita Jacobs and Jean-Baptiste Talbourdet-Napoleone.
Style
Vertical, Commercial, Glossy, Minimalist
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Burgundy (80%)
Background
White Seamless
Context
Advertising Campaign