Levi's
Levi's 2025
Apr 2025
The Levi’s 2025 campaign, lensed by photographer Julia Noni, leans into an organic and raw aesthetic that celebrates the heritage of denim through a documentary lens. Across the series, the work captures a sense of movement and spontaneity, featuring models Adamu Bulus, Aubrey O'Mahony, Celina Ralph, and Yoon Young Bae in candid outdoor settings. The imagery utilizes natural light and high-contrast monochrome grading to emphasize the rugged textures of the fabric, while select shots introduce warmth through naturalistic color palettes. By documenting the subjects in rural landscapes and casual domestic environments, the campaign frames the clothing as a natural extension of the everyday, utilizing analogue film techniques to achieve a gritty, tactile finish.
Editorial, Vertical, Monochrome
Analogue / film, Natural light
High Street Fashion
Advertising Campaign
