Levi's: Levi's 2025

Apr 2025

The Levi's 2025 campaign leans into a raw, documentary-style aesthetic, capturing a series of candid moments set against rural landscapes and outdoor environments. Photographer Julia Noni employs an editorial lens to highlight the tactile qualities of denim, utilizing high-contrast monochrome grading alongside warm, sun-drenched colour palettes. Techniques such as analogue film and natural lighting define the series, emphasizing organic movement and personal expression. The imagery focuses on the relationship between the subjects and their surroundings, with compositions ranging from intimate portraits to dynamic, wide-angle shots across grassy meadows and coastal backdrops. Featuring models Adamu Bulus, Aubrey O'Mahony, Celina Ralph, and Yoon Young Bae, the project maintains a classic, clean aesthetic.

Editorial, Vertical, Monochrome

Analogue / film, Natural light

Advertising Campaign