Levi's Levi's 2025 2025

Description

This black and white campaign image for the Levi's 2025 project was captured by photographer Julia Noni. The composition features a man lying comfortably amidst tall meadow grass, wearing casual denim jeans and a button-down shirt. Natural sunlight filters across the scene, creating high-contrast highlights and shadows on the grass and subject. The frame is anchored by a distinctive red Levi's logo placed in the bottom right corner. The candid pose and outdoor setting create an organic, relaxed narrative style.

Style

Documentary, Horizontal, Monochrome, Grainy

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Meadow

Context

Advertising Campaign