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Brand
Levi's
ProjectLevi's 2025
Black and white portrait of a model lying in shallow water wearing a wet white button-down shirt and denim pants for Levi's 2025.

Levi's Levi's 2025 2025

Associated creatives

Julia Noni
Julia NoniPhotographer
Adamu Bulus
Adamu BulusModel
Aubrey O'Mahony
Aubrey O'MahonyModel
Celina Ralph
Celina RalphModel
Yoon Young Bae
Yoon Young BaeModel

Tags

model lying in watermodel in watermodel lying downwhite button down shirtwhite shirtdenim pantsdenim trouserswet hairwoman lying in waterwoman in water

Description

This black and white editorial image from the Levi's 2025 campaign was captured by photographer Julia Noni. The vertical shot features a model lying fully submerged in shallow, rocky water, with wet hair spread out and arms positioned behind their head. The subject wears a translucent, unbuttoned white shirt and dark denim trousers, creating striking contrasts with the wet surroundings. The composition is shot from directly overhead, emphasizing textures in the water, rocks, and saturated fabric. The iconic Levi's red logo brand mark appears in the bottom right corner of the frame.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film

Industries

High Street Fashion

Color

Pure White (50%)
Charcoal (50%)

Background

River

Context

Advertising Campaign