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Close-up of light wash denim jeans and a matching denim jacket with two small yellow flowers tucked into the back pocket.

Levi's Levi's 2025 2025

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Description

This fashion photograph for the Levi's 2025 project was captured by photographer Julia Noni. The composition focuses on the lower back and waist of a model wearing light wash denim jeans and a matching denim jacket over a white top. Two small yellow flowers are tucked playfully into the back pocket of the jeans, alongside the iconic red Levi's tab and branded leather patch. The outdoor scene features a bright blue backdrop under natural light.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Denim (70%)
Pure White (30%)

Background

Clear Sky

Context

Advertising Campaign