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  • ·Levis 2025 black and white outdoor fashion campaign
Brand
Levi's
ProjectLevi's 2025
Black and white portrait of a model lifting a patterned shirt outdoors among trees, wearing denim jeans.

Levi's Levi's 2025 2025

Associated creatives

Julia Noni
Julia NoniPhotographer
Adamu Bulus
Adamu BulusModel
Aubrey O'Mahony
Aubrey O'MahonyModel
Celina Ralph
Celina RalphModel
Yoon Young Bae
Yoon Young BaeModel

Tags

model lifting shirtmodel lifting patterned shirtmodel in denim jeanswoman lifting shirtdenim jeans

Description

This black and white fashion campaign image for Levis 2025 was photographed by Julia Noni. It features a model captured from behind outdoors amongst trees, wearing light-coloured denim jeans while lifting a dark patterned button-down shirt overhead. Natural backlighting filters through the foliage, creating strong highlights and deep shadows in a raw, editorial style.

Style

Editorial, Vertical, Monochrome, Gritty

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Background

Forest

Context

Advertising Campaign