HUGO

HUGO SS25 Campaign

Brand

HUGO

ProjectHUGO SS25 Campaign

Date

Apr 2025

Description

The HUGO SS25 campaign captures a relaxed, coastal summer aesthetic through a collection of editorial and commercial portraits. Photographed by Théo de Gueltzl with art direction by Stephan Dimu and styling by Stefanie Klopf, the imagery leans into a youthful, effortless mood, pairing casual streetwear with natural outdoor environments. The series features a range of compositions from candid, sun-drenched beach scenes to structured portraiture against textured stucco and sandstone backgrounds. The visuals utilise natural light and, in selected instances, analogue film techniques to create clean, earthy tones and high-contrast monochrome textures. Produced by Daniela Echeverri with casting by Monika Domarke and Rubén Mármol, the campaign features models Cristi Haina, Jeranimo van Russel, Louis Baines, and Meg Dmitruk. Makeup artistry was provided by Gloria Rico.

Style

Vertical, Editorial, Clean

Techniques

Natural light

Color

Pure White

Context

Advertising Campaign