HUGO HUGO SS25 Campaign 2025

About

This fashion editorial image from the HUGO SS25 campaign features a young man seated comfortably on a blue metal chair. He wears a crisp white short-sleeve button-down shirt paired with light blue denim shorts, complemented by white slides on the ground nearby. The background consists of a vibrant blue paneled door or wall structure contrasted against plain white building surfaces and grey pavement. Photographed by Théo de Gueltzl with art direction by Stephan Dimu and styling by Stefanie Klopf, the composition captures a relaxed and effortless summer aesthetic.