HUGO HUGO SS25 Campaign 2025

Description

A portrait of a model leaning against a blue and white painted concrete post along a coastal shoreline for the HUGO SS25 Campaign, photographed by Théo de Gueltzl with styling by Stefanie Klopf. The model wears a white short-sleeve collared football jersey printed with bold black GAME DAY lettering, a heart badge, and a HUGO crest patch, paired with low-rise denim revealing a branded black HUGO waistband. Wired white earphones hang around the neck as the subject gazes directly into the camera. Natural coastal sunlight illuminates the scene against a soft background of ocean waves, distant rocks, and an open blue sky.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Streetwear

Color

Background

Rocky Coast

Context

Advertising Campaign