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  • ·HUGO SS25 Campaign Fashion Editorial by Théo de Gueltzl
Brand
HUGO
ProjectHUGO SS25 Campaign
Three models sitting on the back of a parked car near the coast wearing branded t-shirts and denim jeans for the HUGO SS25 campaign.

HUGO HUGO SS25 Campaign 2025

Associated creatives

Théo de Gueltzl
Théo de GueltzlPhotographer
Stefanie Klopf
Stefanie KlopfFashion Editor/Stylist
Stephan Dimu
Stephan DimuArt Director
Gloria Rico
Gloria RicoMakeup Artist
Rubén Mármol
Rubén Mármol
Monika Domarke
Monika DomarkeCasting Director
Daniela Echeverri
Daniela EcheverriProducer
Cristi Haina
Cristi HainaModel
Jeranimo van Russel
Jeranimo van RusselModel
Louis Baines
Louis BainesModel
Meg Dmitruk
Meg DmitrukModel

Tags

three modelsmodels sitting on carthree models sittinghugo campaign models

Description

This black and white fashion editorial for the HUGO SS25 campaign was photographed by Théo de Gueltzl with art direction by Stephan Dimu and styling by Stefanie Klopf. The image features three models seated together on the tailgate of a car parked along a coastal road under an open sky. They wear graphic t-shirts and relaxed-fit denim jeans paired with sneakers. The composition captures a casual, documentary-style energy with natural lighting and grain.