Description

This fashion editorial image for the HUGO SS25 campaign, photographed by Théo de Gueltzl with art direction by Stephan Dimu and styling by Stefanie Klopf, captures a relaxed coastal scene. A group of models including Cristi Haina, Jeranimo van Russel, Louis Baines, and Meg Dmitruk lounge in and around the bed of a white pickup truck parked near the shoreline. The models wear casual denim and branded t-shirts under natural daylight. The composition emphasizes a youthful and laid-back atmosphere against the backdrop of the ocean, highlighting contemporary streetwear styling.