HUGO: HUGO Spring 2025 Lookbook

Feb 2025

The HUGO Spring 2025 lookbook presents a sharp, minimalist vision of contemporary tailoring and streetwear. Shot by photographer William Arcand with fashion styling by Gro Curtis, the project leans into a high-contrast aesthetic, pairing clean, neutral studio backdrops with a bold, saturated red floor plane. This visual foundation creates a consistent, polished framework that highlights the structured silhouettes and varied textures of the collection. The editorial narrative features models including Ellis Ahn and Hollow Touete, styled in a mix of oversized bomber jackets, tailored suiting, and graphic-printed layers. With makeup by Kenny Campbell, the imagery utilizes soft, diffused lighting to emphasize clean lines, metallic accents, and the precise cuts of the seasonal wardrobe. The project emphasises a refined, editorial approach to commercial fashion photography.

Lifestyle