HUGO: HUGO Office WI25

Sep 2025

The HUGO Office WI25 campaign presents a sharp, modern take on professional attire, blending structured tailoring with minimalist corporate environments. Photographed by Clara Balzary with art direction by Stephan Dimu, the series leans into clean lines and deliberate geometry, using saturated red accents and neutral studio backdrops to highlight the seasonal collection. The imagery employs soft, natural light and a mix of horizontal and vertical framing to emphasize the textures of burgundy, black, and grey suits. With production by Daniela Echeverri, the campaign features models including Indira Scott and Mathieu Simoneau, whose styling is completed by hair artist Egon Crivillers and makeup artist Paco Garrigues. The aesthetic maintains a clinical, editorial polish, utilizing both minimal studio settings and architectural office details to ground the fashion in a professional context.

Editorial, Clean, Vertical

Advertising Campaign