HUGO

Sep 2025

The HUGO Office WI25 campaign presents a sharp, contemporary look at professional apparel, grounding tailored suits and structured outerwear in a minimalist corporate environment. Photographed by Clara Balzary with art direction by Stephan Dimu, the imagery plays with high-contrast graphic elements—notably a signature vibrant red palette—to elevate traditional office silhouettes. The series features a range of portrait and group compositions, utilizing natural light and clean studio setups to highlight the precise lines of the collection. The production includes editorial and commercial captures featuring models such as Indira Scott, Mathieu Simoneau, and Colin Jones, with styling supported by hair stylist Egon Crivillers, makeup artist Paco Garrigues, and producer Daniela Echeverri. The visual narrative leans into a mix of editorial and commercial aesthetics, utilizing soft light and analogue-inspired textures to provide depth to the modern suiting.

Editorial, Clean, Vertical

Advertising Campaign