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·HUGO Office WI25

Group of four models in tailored suits posing against a seamless white background for HUGO Office WI25 campaign.

Model wearing a black suit and red shirt leaning against a glass desk in an office setting for HUGO Office WI25

Two office workers at a wooden desk with a red telephone, one leaning in while on the phone and another seated with folded arms

Low-angle shot of model Mathieu Simoneau wearing a tailored black blazer and burgundy dress shirt beneath an office drop ceiling.

Model wearing a black suit and tie seated on a swivel chair in an office interior with window blinds

Two men wearing tailored suits seen through horizontal window blinds in a campaign for HUGO Office WI25.

Blonde woman wearing a grey suit jacket lounging on a brown leather sofa

Model wearing a beige puffer jacket over a matching suit standing against a bold red background

Model wearing a tailored red cropped jacket and matching mini skirt standing in front of office window blinds.

Indira Scott in a black coat and leather mini dress standing beside an escalator handrail against a bold red wall.

Man wearing a black coat and trousers standing against a vibrant red background with a reflection of a person

Two models in tailored suits against a neutral background for HUGO Office WI25 campaign

Model with curly dark hair wearing a black jacket and burgundy shirt leaning against a pale wall for HUGO Office WI25.

Group of diverse models wearing tailored suits sitting on chairs in an office setting with a figure walking past in the foreground.

HUGO HUGO Office WI25 2025

About

The HUGO Office WI25 campaign presents a sharp, modern take on professional attire, blending structured tailoring with minimalist corporate environments. Photographed by Clara Balzary with art direction by Stephan Dimu, the series leans into clean lines and deliberate geometry, using saturated red accents and neutral studio backdrops to highlight the seasonal collection. The imagery employs soft, natural light and a mix of horizontal and vertical framing to emphasize the textures of burgundy, black, and grey suits. With production by Daniela Echeverri, the campaign features models including Indira Scott and Mathieu Simoneau, whose styling is completed by hair artist Egon Crivillers and makeup artist Paco Garrigues. The aesthetic maintains a clinical, editorial polish, utilizing both minimal studio settings and architectural office details to ground the fashion in a professional context.