HUGO HUGO SS25 Campaign 2025

About

This black and white fashion campaign image for HUGO SS25, photographed by Theo de Gueltzl with art direction by Stephan Dimu and styling by Stefanie Klopf, features model Cristi Haina on a sandy beach. The subject is captured mid-action, smiling while bending down near the crashing surf to pick up a stone. She wears a patterned headscarf, a plain white t-shirt, and a denim skirt, with her long wavy hair framing her face. The natural lighting and high-contrast monochrome processing emphasize the textures of the wet sand, foam, and coastal environment.