Logo
  • Home
  • ·Media
  • ·HUGO SS25 Campaign Model in Cactus Garden Editorial
Brand
HUGO
ProjectHUGO SS25 Campaign
Woman with long wavy hair squatting in front of a dense green cactus garden wearing casual apparel

HUGO HUGO SS25 Campaign 2025

Associated creatives

Théo de Gueltzl
Théo de GueltzlPhotographer
Stefanie Klopf
Stefanie KlopfFashion Editor/Stylist
Stephan Dimu
Stephan DimuArt Director
Gloria Rico
Gloria RicoMakeup Artist
Rubén Mármol
Rubén Mármol
Monika Domarke
Monika DomarkeCasting Director
Daniela Echeverri
Daniela EcheverriProducer
Cristi Haina
Cristi HainaModel
Jeranimo van Russel
Jeranimo van RusselModel
Louis Baines
Louis BainesModel
Meg Dmitruk
Meg DmitrukModel

Tags

woman crouchingwomancrouching womanlong wavy hairsmiling woman

Description

This portrait from the HUGO SS25 campaign was photographed by Théo de Gueltzl with fashion styling by Stefanie Klopf and art direction by Stephan Dimu. The image features a model crouching outdoors amidst a dense wall of green cacti and prickly pear plants. She wears a dark top paired with relaxed light trousers and a layered necklace, resting one hand softly against her cheek with a gentle smile. Natural outdoor daylight illuminates the scene, highlighting the textures of the foliage and apparel. Production was coordinated by Daniela Echeverri with casting by Rubén Mármol and Monika Domarke, and makeup artistry by Gloria Rico.