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Brand
HUGO
ProjectHUGO SS25 Campaign
Model leaning against a white textured wall wearing a black HUGO ringer t-shirt and a khaki cargo skirt.

HUGO HUGO SS25 Campaign 2025

Associated creatives

Théo de Gueltzl
Théo de GueltzlPhotographer
Stefanie Klopf
Stefanie KlopfFashion Editor/Stylist
Stephan Dimu
Stephan DimuArt Director
Gloria Rico
Gloria RicoMakeup Artist
Rubén Mármol
Rubén Mármol
Monika Domarke
Monika DomarkeCasting Director
Daniela Echeverri
Daniela EcheverriProducer
Cristi Haina
Cristi HainaModel
Jeranimo van Russel
Jeranimo van RusselModel
Louis Baines
Louis BainesModel
Meg Dmitruk
Meg DmitrukModel

Tags

woman in black ringer teeblack ringer teeringer t shirtblack t shirtkhaki cargo skirtcargo skirthugo ss25 campaign

Description

A female model poses outdoors, leaning against a textured whitewashed stucco wall for the HUGO SS25 campaign photographed by Théo de Gueltzl. She wears a fitted black short-sleeve ringer t-shirt featuring contrasting white rib trim at the crew neck and cuffs with white logo text on the chest. Below, a light khaki utilitarian cargo skirt with flap pockets sits low on the hips to reveal a branded elastic waistband. Her styling is complemented by double silver chain necklaces, hoop earrings, and a high textured bun in soft natural daylight.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Streetwear

Color

Jet Black (50%)
Khaki (40%)

Background

Concrete Texture

Context

Advertising Campaign