HUGO HUGO SS25 Campaign 2025

About

Captured by photographer Théo de Gueltzl for the HUGO SS25 Campaign, this shot presents relaxed summer streetwear against a painted azure concrete wall. A male model stands in the background wearing a loose short-sleeved white button-down shirt, light wash denim Bermuda shorts, a black belt strap, and white slide sandals. In the immediate foreground, a second model is partially cropped, revealing light denim jeans, branded underwear waistband, and a pastel polo top. The composition uses soft daylight, subtle depth of field, and clean color blocking between the blue architectural backdrop and neutral garments.