HUGO HUGO SS25 Campaign 2025

Description

Captured by photographer Théo de Gueltzl for the HUGO SS25 Campaign, this shot presents relaxed summer streetwear against a painted azure concrete wall. A male model stands in the background wearing a loose short-sleeved white button-down shirt, light wash denim Bermuda shorts, a black belt strap, and white slide sandals. In the immediate foreground, a second model is partially cropped, revealing light denim jeans, branded underwear waistband, and a pastel polo top. The composition uses soft daylight, subtle depth of field, and clean color blocking between the blue architectural backdrop and neutral garments.

Style

Vertical, Commercial, Cool, Clean

Techniques

Natural light

Industries

Streetwear

Color

Background

Showroom, Concrete Texture

Context

Advertising Campaign