HUGO HUGO SS25 Campaign 2025

Description

Photographed by Théo de Gueltzl for the HUGO SS25 Campaign, model Louis Baines poses seated against a textured, sunlit sandstone rock formation. He wears a relaxed light blue striped overshirt layered over a royal blue graphic t-shirt and paired with matching loose trousers. Styled by Stefanie Klopf with art direction by Stephan Dimu, the composition balances soft natural lighting with warm, earthy rock textures.

Style

Vertical, Commercial, Warm, Earthy

Techniques

Natural light

Industries

Menswear

Color

Background

Rocky Coast

Context

Advertising Campaign