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·Helmut Lang Spring/Summer 2025

Model standing over a curved metal bar wearing a black leather jacket against a neutral studio wall.

Full-length portrait of a male model wearing a black cropped jacket, white shirt, and black trousers against a neutral grey wall.

Model in a black suit with a white t-shirt standing against a wrinkled plastic textured background

Model seated on a metal bench wearing a black long-sleeve top and tall boots for Helmut Lang Spring/Summer 2025

Model wearing a black mesh top posing against a white translucent curtain backdrop for Helmut Lang

Model seated against a plain wall wearing a dark jacket, blue hoodie, and shorts for Helmut Lang.

Model wearing a black shirt and trousers leaning against a white wall with a metallic cylinder beside them

Model wearing a white t-shirt, black trousers, and a black leather bag against a distressed textured wall

Model standing against a crinkled translucent plastic backdrop wearing a tailored black suit jacket and slim trousers.

Model wearing an olive green short-sleeve utility shirt and matching trousers against a pale grey seamless background.

Close-up portrait of a male model wearing an olive green button-up shirt against a plain grey studio backdrop.

Model wearing white sleeveless shirt dress standing on a red sphere against a plain background

Model wearing a black cropped trench coat and matching trousers standing against a pale grey studio wall

Model in brown patterned sweater and black trousers posing against a grey seamless studio backdrop for Helmut Lang

Model seated on a concrete bench wearing a black dress and strapped heels against a plain wall

Model leaning against a textured grey wall wearing a ruched brown dress and an oversized utility jacket.

Helmut Lang Helmut Lang Spring/Summer 2025 2025

About

The Helmut Lang Spring/Summer 2025 campaign leans into a clean, contemporary aesthetic, centering on minimalist tailoring and sculptural silhouettes. Photographed by Pegah Farahmand with art direction by Becca Thandi Halev, the series utilizes soft, natural light and neutral studio backdrops to highlight the structural details of the collection. The imagery maintains a raw, industrial undertone through the use of textured props and unconventional surfaces. Fashion styling by Jason Rider emphasizes the deconstructed and utilitarian nature of the garments, from sharp blazers to mesh knits. The production brings together a cohesive visual narrative, featuring set design by Whitney Hellesen and hair and makeup by Tamara McNaughton and Yumi Lee.