Helmut Lang: Helmut Lang Spring/Summer 2025

Mar 2025

The Helmut Lang Spring/Summer 2025 campaign leans into a clean, contemporary aesthetic, centering on minimalist tailoring and sculptural silhouettes. Photographed by Pegah Farahmand with art direction by Becca Thandi Halev, the series utilizes soft, natural light and neutral studio backdrops to highlight the structural details of the collection. The imagery maintains a raw, industrial undertone through the use of textured props and unconventional surfaces. Fashion styling by Jason Rider emphasizes the deconstructed and utilitarian nature of the garments, from sharp blazers to mesh knits. The production brings together a cohesive visual narrative, featuring set design by Whitney Hellesen and hair and makeup by Tamara McNaughton and Yumi Lee.

Vertical, Clean, Editorial

Grey Seamless

Advertising Campaign