Helmut Lang

Mar 2025

The Helmut Lang Spring/Summer 2025 campaign centers on a minimalist editorial aesthetic, characterized by clean studio lighting and a neutral, industrial-inspired color palette. The imagery leans into the brand's focus on contemporary silhouettes and sharp tailoring, frequently pairing sleek garments with textured backdrops like translucent plastic, weathered concrete, and seamless grey walls. Photographer Pegah Farahmand captures the collection with a consistent, commercial precision, working alongside art director Becca Thandi Halev. Stylist Jason Rider anchors the series with an emphasis on layered, deconstructed, and utility-focused apparel, utilizing sculptural props to frame the subjects. Hair by Tamara McNaughton and makeup by Yumi Lee maintain a polished, understated finish, keeping the visual narrative focused on form and texture.

Vertical, Clean, Editorial

Luxury Fashion Houses

Grey Seamless

Advertising Campaign