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Brand
Helmut Lang
ProjectHelmut Lang Spring/Summer 2025
Model wearing a black shirt and trousers leaning against a white wall with a metallic cylinder beside them

Helmut Lang Helmut Lang Spring/Summer 2025 2025

Associated creatives

Pegah Farahmand
Pegah FarahmandPhotographer
Jason Rider
Jason RiderFashion Editor/Stylist
Becca Thandi Halev
Becca Thandi HalevArt Director
Tamara McNaughton
Tamara McNaughtonHair Stylist
Yumi Lee
Yumi LeeMakeup Artist
Anita Bitton
Anita BittonCasting Director
Richard Nguyen
Richard NguyenCasting Director
Whitney Hellesen
Whitney HellesenSet Designer
Leah Stammer
Leah StammerProducer
Carol Ai
Carol AiTailor
Joseph Uyttenhove
Joseph UyttenhoveModel
Lara Menezes
Lara MenezesModel

Tags

model in black shirt and trousersmodel in black outfitblack shirt and trousersblack shirtblack trousersmodel standingwoman standingwoman model

Description

This fashion campaign image for the Helmut Lang Spring/Summer 2025 collection features a model standing against a neutral background with a concrete floor. The model wears a black button-down shirt paired with matching black trousers and strappy heeled sandals, with hands casually tucked into pockets. Large white typography spelling the brand name overlays the center of the frame. To the right, a cylindrical metallic pillar stands on the floor. The lighting is clean and even, highlighting the minimalist aesthetic of the shoot.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)

Background

White Seamless

Context

Advertising Campaign